24 things you can do to make your life INSTANTLY better

The Internet seems to be packed with plenty of advice on how to invest your hard-earned money, so you can make your life easier.  But what about investing in you?  Isn’t that a more direct way to make your life better?

The whole idea behind Third Millennium Man is to help you find ways in which you can make that happen, as well as looking after your money (and everything else).  It’s our intention to bring you the stuff right away that might take you years to figure out on your own (if you figure it out at all).  So that, in a nutshell, is what this article is about.

Here are twenty-four pieces of advice that can instantly make your life better, from your friends at Third Millennium Man.


Make your life better by no longer smoking

1. Don’t smoke.  If you do smoke, stop immediately.

Gone are the days when smoking made you look cool.  Think about how you feel about guys who smoke pipes.  How nerdy and goofy do they look?  Well that’s how you look, smoking a cigarette.

Much as we like the idea / image of smoking a Cohiba Behike cigar in celebration of something or other, that’s over £500 a pop we could always find another use for.  One cigar, or a luxury weekend break for two?  Tough call.

Smoking is expensive.  It stinks, and makes your clothes, hair, car, and house stink.  It turns your fingers and your teeth yellow.  Worst of all, smoking is 100% guaranteed to cause health problems.

Don’t look upon it as “giving up”.  Those words have negative connotations.  Do something a bit more positive, and STOP.

2. Always wear a moisturiser; preferably one with a SPF15 sunscreen.

Do you want wrinkles?  What about paper-thin skin from sun damage, or bruises from just lightly brushing against furniture?  Think your skin just peeling away is a good look?  Carry on without a sunscreen then.

Your skin is the biggest single organ your body has.  Skin cancer isn’t just a matter of cutting out the nasty pieces, it’s a potentially fatal condition that can lead to other cancers.

We all know those handsome celebrity-types that seem to have been around forever, yet seem to be aging well, hanging onto their looks?  They use a moisturiser.  It’s a first step towards keeping your great-looking skin great-looking for years to come.

New to skin care?  Swallow your pride, dress up really nice and visit a High Street Chemist (there are some gorgeous women who work there!) and ask their advice.  These ladies are trained to help you ferret out the right product for your skin type.  Make sure your everyday moisturiser contains SPF15; various brands might also contain a coloured tint, pentapeptides, witch hazel, or might be oil-free.

Look after your skin; we’ll be looking at a skin care regime for men in a lot more detail, another time.

money business idea million pounds third millennium man

3. Start saving money regularly (even if it’s just a tiny bit).

Yeah, I know.  Boring, right?  Life’s too short, party hard, YOLO, and all those other ‘live-for-the-moment’ slogans.  Spend it while you’ve got it.

The trouble is, life often has a way of messing that one up for you.  You end up still living with Mum & Dad in your 30’s.  Your circle of close drinking buddies grows ever smaller as they gradually pair off and grow families, until there’s only you left.  What have you got to show for it?

The thing is, until the wife / family / mortgage comes along, you are very unlikely to ever have this much money to yourself ever again.  That money – your disposable income – isn’t just for drinking and having a good time.  There’s nothing wrong with that, but that isn’t all that your money’s for.

That said, there’s no need to live like a Monk.  Life goes on.  You are allowed out now and again.  Just start a regular savings habit, with an amount you can easily afford (though the more the better), and set the ball rolling.  Arrange for it to automatically leave of your bank by direct debit on the day you get paid, and you won’t even notice it’s gone.

One day further down life’s rich road, you might be glad of it.  Make sure you shop around for good deals first – Money Saving Expert is a good place to get unbiased advice.  Be sure to check out Friendly Society policies, ISAs, Trusts; and always factor tax payable, plus any fees, into your calculations so you know what return you can realistically expect.

4. Maintain (or repair) relationships with your close family.

By which, we mean Mum, Dad, brothers and sisters.  Even if you’ve had very complicated relationships with them in the past, you still need to get on with them – for your sake, their sake, and your children’s sake.

It goes way beyond knowing there’s a spare kidney out there with your name on it.  Family ties are extremely important. Soon or later as you become a Third Millennium Man, the revelation that your family is the most valuable thing you’ll ever have, will dawn on you.  Those are some wonderful people out there – in fact, why not text or call them today…..

5. Take up a sport.

Get into an active lifestyle right now, and you’ll be a lot healthier by the time you’re 50.  Don’t just “join a gym” – gyms are boring places. Gyms work best, in our experience, as a means to an end.  Find a sport, and use the gym (if you have to) in order to get fit for that sport.

Think about what would be fun to do, and then discover it.  Ever tried skiing?  Marathon running?  Bike racing? (hint: criteriums are the biggest adrenaline rush it’s socially acceptable to have while dressed in Lycra….)  Climbing?  Hiking?  Salsa-dancing?

Discover a new hobby – competitive sport.  Don’t put on weight, get regular exercise, get plenty of fresh air, and have some fun!

6. Collect memories rather than things.

There used to be a mobile phone Ad with the hook “You are every one-to-one you’ve ever had” (or something like that).  You are the sum of your experiences.

Don’t wake up one day, sixty years old, in the realisation that you’ve wasted life gathering possessions. Yes things are nice, but they aren’t everything.  Some of the most enjoyable things in life cannot be held in your hand.

Memories take up zero space.  They don’t gather dust, don’t depreciate in value, and won’t ever get destroyed by a house fire.

7. Give something back.

Giving beats receiving.  So give to others, with a happy heart, so you feel the goodness that service brings.

A Third Millennium Man will be known for his generosity.  He’s certainly not an easy touch for wise-guys and rip-off artists, but he’ll be the first to sponsor schoolkids, to give to charity, or to donate to causes generously.

Always carry pound coins in your pocket, and never be afraid to cheerfully give one to each homeless guy you see sleeping in a doorway.  It’s not enough to buy drugs or booze, but it will pay for something warm in his stomach (yes, you can argue that they “should go out and get jobs” – but first, he’s got to survive tonight.  That’s where you come in).  The point is that you are in a position to help.  Life has given you so much (the means to read this, for example).  Put something back.  Whether you believe in karma or not.

Why not give that most precious commodity in life – your time?  Some of my happiest memories are when I helped out at a Homeless Shelter (the stories those guys can tell…..and the filthy jokes!), serving Christmas dinner (soup & rolls) to a grateful crowd.  I gave up my all-night volunteer work with the homeless when I got married and became a father; nowadays I’m a volunteer at my kid’s school instead.

8. Learn to be content with what you have.

Stop surfing the Internet, drooling over expensive consumer goods that are beyond your grasp for one minute.  You won’t die if you don’t have the latest, massive TV or the newest console.  You can manage without that mansion or that yacht.  Do you know how much it costs to maintain a mansion anyway?  Trust me, you’re better off avoiding them (and hiring your yacht instead…)

Being happy and content is what matters in life.  Far more than the goods you own.  Far more than worldly success.

If you are content with what you’ve got, then yes, you may be a bit less likely to end up a millionaire.  You won’t have that hunger or ambition; but you won’t have that ulcer or stress-related early death either.  Instead, you’ll have a happier life.  And if you do become a wealthy person (it might happen) you’ll be a more happy, fulfilled and productive wealthy person.  A Third Millennium Man indeed.

That does not mean to say you shouldn’t ever aim for anything in life.  In fact…

9. Don’t delay pursuing your ambitions.

Want to buy your first property?  Raise a family?  Sail a yacht?  Emigrate?  Write your first book?  Go back into education and get a degree?  Change careers?  Perform some stand-up comedy?  Learn to play the piano?  Learn to cook a great steak? Learn to dance properly?  Run for election?

Then start today.  Stop dreaming, start driving. Welcome to Third Millennium Man territory.

It’s the easiest thing in the world to put things off. “I’ll get around to it eventually.” But with every passing year, your ambitions get slightly farther out of reach.  Time starts to accelerate, and keeps accelerating, and suddenly the chance to live your dreams will have gone.  The time that you’ll get around to those dreams should be NOW.

You are writing your own life story.  Here’s your chance to add a little action and excitement to the plot!

internet computing computer third millennium man

10. Start a business.

True enough, we’ve all heard the success stories of people who have started successful businesses later in life.  But why leave it until then?

NOW is the time to put wheels in motion.  Do it while you can give it your full attention.  Do it before your new wife appears in your life story and suddenly you have kids to think about.  Right now you can be selfish.  You can give your business you all.

Don’t put this one off!   That dream lifestyle can be yours, if you put the legwork in now.  In fact, your smashing friends at Third Millennium Man have even simplified the initial process for you, so you can create and test your next million-pound business idea in one single afternoon.  Aww, you’re welcome…

Do the legwork now, while you’re still young (remember, you’re younger now than you will ever be at any time in the future) and you have the enthusiasm and the energy.  You have the rest of your life to enjoy the spoils!

11. Get some sleep.

Stop burning the candle at both ends.  Stop staying up half the night.  You are not nocturnal, you are just in bad habits.  Grow up a bit, and get into the habit of establishing a proper bedtime.  To help you to do just that, I have a suggestion.

Sleep deprivation leads to some horrible symptoms, that you won’t even notice even though they will eat away at you.  You have no energy.  Your thinking is blurred.  You feel, and look, terrible.  Everything is too much effort.  And you’re so irritable!  Oh yes you are….

Sometimes we have every intention of going to bed at a proper time; “but I’ll just do this first.”  Suddenly, you’re looking at yet another late night.  How do you break the cycle?

First, I decide what time I want to wake up.  Yes, most folks set an alarm to wake themselves up – but me, I set my alarm for bedtime, plus one hour.  I set an alarm for nine hours before I want to wake up – when the alarm goes off, it’s my cue to get everything (all my “I’ll just do this” jobs) done and out of the way.  One hour later, I’m in bed.  I awaken refreshed, around the same time each morning, after eight good hours of sleep.

Spend some cash on better bed linen; look for 100% cotton, with as high a thread count as you can find.  Buy more than one set, so you can keep them laundered and fresh.  If your quilt & pillows are over two years old, treat yourself to some lovely new ones (look for hypoallergenic, machine-washable ones, to keep ’em nicer for longer).  And while we’re on the subject, how old is your mattress?  Think of what you’d find in a luxury hotel, and aim for that standard.  We spend (apparently) one-third of our lives in bed, so don’t skimp.  Make it a quality experience, and you’ll find you just can’t wait to go to bed!

Invest in some proper blackout blinds for those nights where it doesn’t get fully dark until 11pm and the sun starts to rise around three.  They’re handy for blocking out streetlamps too.

Keep away from bright screens immediately before sleep (try reading instead).  And make this into a habit; give your body a chance to get used to proper sleep cycles.  You’ll soon start to feel tired at bedtime, and wake up naturally before your alarm goes off.  Don’t knock it until you’ve tried it – it’s a heck of a way to start the day!

life, happiness, dentist
No, we’re not big fans of these things either.

12. Take care of your teeth.

Oh, I know.  Your teeth feel fine, don’t they.  So there’s no need to visit a dentist.  Dentists make up half the problems anyway – if he says you need a filling, you just let him do it (without question or getting a second opinion) and pay the bill.  And you never see a skint Dentist.

That is crazy talk.  Teeth don’t heal up the way that other body parts do, and your Dentist is limited in what he can do once the problems arise.  Dentists are not magicians, but they can do a lot to head off problems if they catch them in the early stages.

Go and get registered with a proper Dentist.  Go visit once every six months. Dental problems just get worse, and crowns, bridges, implants and so on are expensive, bothersome and uncomfortable.  You’ll also look terrible; those new clothes and haircut won’t do anything to make up for that hideous Ogre impression every time you smile.

I hate going to the Dentist.  It’s inconvenient.  And all he does is poke them a bit, tell me they’re fine but to brush them a bit better, and give me a bill.  So what do I do to justify the inconvenience?  I book a double appointment, and go see the Dental Hygienist immediately afterwards for a beautiful clean & polish that I can actually feel with my tongue.  That, my friends, is well worth the money.

And if you fancy it, ask your Dentist about teeth whitening.  You’d be amazed at how inexpensive yet effective it can be, done properly by a qualified and trained Dentist.  It’ll do more for your appearance than anything else.  That new suit or leather jacket (for about the same price) can wait.

13. Stop eating junk.

Okay, so you’re not a kid any more.  It’s time to grow out of eating burgers and fries with your bare hands, and graduate to using cutlery.  If your idea of fine dining is a stuffed-crust pizza and a two-litre bottle of Strongbow, then it’s time to re calibrate and redefine your standards.


Firstly, there’s your health.  Come on, you know that fast food contains way too much salt, fat and horrible chemicals.  You don’t put cheap nasty fuel in your posh new car, so why do the same thing with your own body?  For the sake of your health, start making changes.

Learn to cook quality dishes yourself.  Eat at least one ‘raw’ meal a day (meaning fruit or salads).  Watch your salt intake, and drink plenty of water with a drop or two of lemon juice if you don’t care for the taste.

(The best diet advice for a Third Millennium Man?  Avoid any food that is (or could be) WHITE.  That cuts out sugar, salt, flour, dairy, rice, pasta, potatoes and solid fats like lard.  Try it for a month and watch the weight drop off!)

Secondly, there is this whole thing about junk food that’s at odds with being a Third Millennium Man.  You only have the one life, and it’s down to you to make the most of your time here that you possibly can.  Which to most of us means fewer trips to the chippy and more sophisticated fine dining.  You never see James Bond tucking into a deep-fried Mars Bar, do you?  And your date will react differently to a flame-grilled burger than she would to a sophisticated restaurant with a resident pianist and a wine waiter (and not only because of what she’ll be wearing).


Obviously we’re not recommending that you dine out all the time – it’s bad for your wallet as well as your waistline – but this post is all about living a better life.  Try some magnificence on a plate (and a glass) once in a while and taste just how wonderful life can be.

14. Go on an adventure.

Get off your computer, leave your house and plan an adventure right now.

Make it as big as you dare.  Take lots of pictures, take a little risk, take a step into the unknown, and take a companion.  Some guys take a train up to Scotland with just a loaded rucksack; some guys rent a car and drive around Europe; some ride Route 66 on a Harley.  Some go on train-rides across Asia or earn passage across oceans on board cargo ships.  Think big, and make it happen.

For the record, adventures are measured in days, not hours.  Think BIG and enjoy every moment.  You’ll be entertaining your grandchildren with stories about it one day.

ten amazing books every man needs to read, by Third Millennium Man

15. Read a book a month.

This comes with the caveat, not the same book every month.  It has to be something that holds your interest and challenges you.  We’re giving you a head start by recommending ten absolutely fantastic books that we believe EVERY man ought to read; these have the potential to change your life forever.

Novels are fine, but a Third Millennium Man needs to read a lot of self-improvement material too.  As well as our shortlist, we recommend looking at Speedreading, Memory Improvement; Meditation, Mindfulness; Salesmanship, Communication Skills; Business, Investment, Money Management; History, Travel or Philosophy as interesting topics to take a look at.

If you can, build it up to one book a week.  Allowing for Christmas, holidays, things like that, we believe that puts you on for over 40 books a year.

That, gentlemen, is more than you’d read for a PhD.  Just think; a PhD in improving YOU.

Start getting into the regular reading habit today.  Our advice would be to invest in physical books rather than eBooks if you can; books can be referred back to and passed on.  eBook readers are beneficial only from a portability point of view.

Your brain never stops growing, so exercise it, train it, and squeeze the most you possibly can out of it.

16. Learn to meditate.

The benefits that come from meditation are incredible.  Just taking some time out of your day – ten minutes or so – to centre yourself is all it takes.  The benefits to your health, your state of mind, and so much else makes it so worthwhile.

Don’t just take our word for it.  There’s plenty of scientific study that backs our assertion up.

Nobody’s talking about wearing Kaftans or burning Josticks.  You haven’t accidentally drifted onto the Third Millennium Hippy website. It’s just a simple way to centre yourself, and bring body, mind and spirit together.  Stop running around like a headless chicken and try this…..

Just find a quiet place where you can sit quietly, undisturbed and free from distractions; set your alarm for 10-15 minutes; close your eyes and consciously relax every muscle, mentally counting down as you relax and sink deeper into a relaxed but alert state; keep your mind empty and clear, without stressing over things that pop into your head; when your alarm goes, bring yourself back to the surface, happy and refreshed.  It can be as simple as that.

There’s a wealth of resources out there to help you too; we strongly recommend the excellent website Calm as a free starting point.

17. Travel. As much as possible, whenever you can.

Didn’t we do all this in number 14 (Go on an adventure)?  Well no, not really.  Here, we are talking about just travel.  Which can mean something as simple as varying your commute a bit, to going on holiday, to having the odd weekend citybreak.

Why not get off the bus home a stop or two early, and walk the rest of the way?  Vary the travel routine a bit, and you’ll see all the joys that you’d ordinarily miss.  Think of a European city – fancy going there this weekend?  You’d be amazed how cheap last-minute deals like that can be – and the difference they make to your health and state of mind.

“Travel broadens the mind” is one of those well-worn cliches that just happens to be completely true.  Travel changes you like precious little else can.  It will position you in places and situations that will encourage you to consider issues that are far bigger than you.  It’s about experiencing true risk and adventure so you don’t have to live in fear for the rest of your life.  Welcome to life beyond the comfort zone!

18. Stop comparing yourself with anyone else.

This court finds Facebook guilty of aiding and abetting this crime.  When your peers constantly post “Flying First Class, lol” selfies, and holiday snaps in places you’d love to go to one day, and pictures of their new car / motorcycle / jetski / partner / second home, then it’s hard to not get caught up in it all.

Yes I know, it’s human nature.  The truth is, you can NEVER be these people.  And it’s a waste of your own life to even try.

What about being YOU?  Nobody does the things you do.  For all you know, these ‘friends’ of yours buy all this junk to compensate themselves for not being you!  I’ve been successfully telling myself that one for years now….

There comes a point in life where you no longer care what people do.  A Third Millennium Man does care in a way – I wouldn’t want any harm to befall anyone I know – but so what if they’ve got a new car?

If you want a new car, then just go out and buy one!  But buy the one YOU want, not the one you think will impress those people on Facebook.

Find your own path.  Live life on your own terms.  Be strong.

19. Keep a diary.

​If you’ve read The Business Idea Factory: A World-Class System for Creating Successful Business Ideas then the chances are that you’re already keeping a journal and writing down all those wonderful, brilliant ideas that just seem to flow into your consciousness.  Excellent stuff.

If not, then do. You will definitely forget far more of your amazing ideas and precious memories than you’ll remember.  Your written records will entertain you in your future, and help you keep track of how your life story has unfolded.

Your phone / tablet / computer ought to make such archiving a doddle to implement and retain/recall.  Put text files into appropriately-named folders on a dedicated external hard drive, along with photos, scanned documents, Google Earth locations, and so on.

Your kids, or perhaps your surviving spouse, may someday love you even more for it.

20. Cherish your friends.

Family?  They are already close.  You’re joined by blood.

But as well as these people, make it your life’s work to bond with individuals who make you feel like you already are your best self.  Folks who challenge you by their example, and whose company you truly, genuinely enjoy.

Nurture these relationships.  Laugh with them.  Go places with them.  Spend quality time with them.  Be yourself with them.  And be silly too.

Contribute to their lives (this isn’t a one-way arrangement – it wouldn’t be as fulfilling if it was) and to their enjoyment of life.

Take the time every week to be in touch.  It’s what pubs were made for.

21. Buy your own house.

A Third Millennium Man is a man of means.  Not only in terms of cash-flow, but by way of investments.  And the single biggest and most worthwhile investment a man can make is in a property of his own.

There was a time in my life when I was against the idea of awning property.  The idea of being tens of thousands of pounds in debt at a young age didn’t sit well with me.  I didn’t like the lack of mobility that came with property ownership; if the job-of-a-lifetime came up in the opposite corner of the UK, I’d be out of the running.  And it seemed to me that as soon as you own your own property, you’re surrounded by people trying to take it off you again; ex-wives, relatives, the local authority who want to put you in a Nursing Home, or maybe the police who have you confused with a drug dealer.  You never know – it might happen.

But look at the facts.  Property has, over any five-year period since World War II, appreciated in value.  It has left any bank account interest in its wake.  I once sold a house I’d lived in for five years, and looked at what I’d bought it for against the selling price.  Over 60 months, the house had earned more money each month that I did.

Anybody, anywhere, that has ever made a lot of money, has held investment property as a cornerstone of their money management strategy, regardless of the original business they’re in.  Why?  Money in the bank earns interest, but the capital remains the same; money invested in income property earns interest (in the form of rent paid) AND the capital increases, as the value of the properties they own goes up.

Owning a property means that you’re a better credit risk than if you didn’t own one.  Lenders will fall over themselves to offer you money, which you can then invest in your new business, income property, or whatever you fancy (note: try to avoid spending borrowed money on depreciating assets such as holidays or vehicles).

There’s so much to buying property – and even more to making some SERIOUS money in property – that we won’t be able to cover here.  Instead, we’ll make a full-length post all about it at some point in the future.  Stay tuned.

But forget about the financial benefits for a second.  It’s also about having a place that you can call home.  A place you can welcome friends, family, and beautiful dates back to.  A place that’s yours.  A place you can relax in, keep your stuff in, decorate and furnish the way you like, and make an extension of you.

Make a start on this as early as you can.  Done the right way, you’ll be out of your mortgage while you’re still reasonably young and fit, with extra money to enjoy (that you used to pay in mortgage payments), as well as owning one heck of an asset that your descendants will remember you for.

22. Stop worrying about things in life you have no control over.

It’s pointless.  Utterly, utterly pointless.

Why put so much effort into upsetting yourself when there’s only so much you can do about things?  Why make yourself ill with so much stress, so much anger.

There will always be inequality in life.  There will always be something, somewhere that’s unfair.  By all means, do your part to bring about change, but recognise that you can only do so much.  And you certainly can’t do anything at all if you’ve been driven to suicide, or if you have high blood pressure or an ulcer.

Chill out.  Relax.  And look at number 23 as an antidote to all that stress.

 nature, life, happiness, joy, man

23. Spend some time in nature.

Get yourself out of that concrete jungle.  Arrange to spend some time out of the office.  Do something.

You don’t have to go far.  We’re all pretty much within range of some green space or another.  Even the Parks in Central London will do, if you only have your lunch hour.

Ever fancied taking up gardening?  Here’s a good reason to do so.  And if that isn’t your bag, get the holiday brochures in for a weekend away.  If you’re reading this in a city, you are surrounded by beautiful countryside.  Go take a look at it.

Go to the beach.  Go for a walk in the park.  The mountains.  Get a dog.  Find a way that enables you to forget the daily grind of our manufactured, unnatural existence, and surround yourself with the majesty of the natural world.

Why arrange to meet that cute girl you know for a coffee, when you can invite her to join you for a walk?  It’s romantic, it’s original, it’s informal, you’ll be on neutral territory, it will lower her guard (as she will have no idea how to react or behave), you’ll find plenty to talk about, you’ll both get air and exercise – and it’s free.  You could even pull an ace and bring along a picnic.  Just make sure you check the weather forecast first!

Don't ask her out for a coffee, invite her to join you on a walk instead. life.
Yeah, you know how to do it.

If you are the Boss, why not arrange for a little nature for your team?  It doesn’t have to be much – a weekend’s team-building exercise, or even Paintballing, is all it takes to recharge your key personnel’s batteries.  And they will be talking about how wonderful it was – and how effective you are, as a leader, as a Boss – for ages.

Make a regular habit of it, and receive the benefits over and over again.

24. Go on a Social Media diet.

We’re big fans of correct etiquette here at Third Millennium Man.  Have you ever been to one of those dinner parties, where folks seem more interested in their phones than the other guests?  I’m not the only one that thinks that’s unspeakably rude, am I?  They aren’t likely to be invited again….

You do not need to be on Social Media the entire time.  You do not need to have your phone glued to your hand.  Look up once in a while, and you’ll see there’s a whole world out here waiting for you to interface with it.

Social media addiction is a problem.  Yes it’s good in small doses.  It’s informative (it might even have brought you HERE to our smashing website) but like any other drug, it can take over your life.

Looking at pictures of cats doing stuff can be funny.  Looking at pretty girls is also, erm, quite agreeable to us all.  But if you are constantly checking your Facebook feed while you’re supposed to be sleeping / eating / driving / working / spending quality time with those closest to you, then it’s time to come off there for a few hours.  Nobody’s going to die because you didn’t ‘like’ their photos.

Does most of your social interaction occur through your games console?  Listen, it’s not healthy to spend 14 hours or so playing a game.  Now and then, OK.  Anything that takes over your life like that, is robbing you of your life’s essence.  Recognise that as fact, and deal with it.  You, sir, are missing out.

And while we’re on the subject, how often do you check your emails?  Make a habit of only checking your emails twice during the working day, and you’ll find your time is a lot more productive.  Why not set up an Autoresponse to internal email, along the lines of “Thank you for your email.  I check my emails twice daily at 11am and 4pm, and will respond (if required) after that time.  If you require a response faster than that, please feel free to call me on…..” giving your telephone extension number.

Put your phone down.  It will instantly make your life much better, when you see all the real stuff you’ve been missing!

That includes THESE things too.


Thanks ever so much for reading this post; FEEL FREE to use the SHARE buttons if you think there’s something here you’d like to pass on!


If there’s anything you’d like to add to our list of 24 things you can do to instantly make your life better, you’re welcome to add a comment below.  Please keep it positive, and any spam will be deleted.

Thanks again!

Start up business idea million pounds third millennium man

How to create a brilliant MILLION-POUND business idea in ONE afternoon!

A Million-pound business in ONE AFTERNOON.

We at Third Millennium Man want you our readers to have the best of everything.  To be the best at everything.  To this end, we try to provide you with tools we believe will help you to make that happen.  And boy oh boy, this article ought to put fire in your belly.  We have all dreamed big dreams; of the big car, the big bank account, the bikini-clad girls aboard our yacht in Monaco; and here is something that we believe might just make it work. This article is to show you how you – yes you – can make a start on your very own million-pound business, at your PC, in one single afternoon.

The following is an extract from a Third Millennium Man Training Course that’s currently being pieced together.  At the end, you’ll be invited to register your interest in this course; there’s no obligation, naturally, we’re just trying to get a handle on things and a little bit of feedback from this taster.  We’ll let you know when it’s ready.

You need more than just a great product to succeed in business.  Ideally, you want hordes of wealthy customers, eager to buy your product.  Work out what those wealthy customers want, find a way to give it to them, and you’ve got yourself a million-pound business.  Follow these four steps, and you will have created a great product, found the hordes of wealthy customers, and measured how likely they are to buy from you.

Before anybody asks, this article is NOT going to put a seven-figure sum into your bank account in one evening.  If that’s what you’re thinking, then read the headline again (yes there are ways in which you can put a million in your bank account in one afternoon, but that’s a whole different can o’ worms which we’ll be looking at another time).  This is about coming up with an idea for a million-pound business product that you can sell online, testing to see if the market is there for it, seeing if people can afford it, and checking it will work.  It can all be done from your PC, in one afternoon, mostly for free.  Here are the methods you need, the tools you need, and everything else. It’s about as risk-free as we can make it.   Get these things right, and the money will soon follow.  For convenience, we’ve broken it down into FOUR steps. Steps 1 – 3 shouldn’t take too long. Step 4 is worth taking a little time to get right.

Our legal team have asked us to remind you that this article is information only, and does not constitute ‘business advice’.  If you decide to act on it, then that’s your own choice.  Third Millennium Man is not entitled to a share in your profits, nor are we liable for your losses.  The success or failure of any business venture is down to you.

And if you think this article is good, remember – it’s only a taster of what’s in our Third Millennium Man course.  There’s a heck of a lot more good stuff to come.

So, are you sitting comfortably? Then I’ll begin.

third millennium man notes million pound dollar business idea million-pound business

Step 1: Come up with that good idea for a product.

It all starts with a good idea for a product.  That doesn’t necessarily mean knocking up a gadget with a few hand tools in the back of your garage; it means coming up with something that people will want, and will be prepared to spend their money on.

So sit down and make a list of TEN things that people might buy and will turn you a profit.

Stuck already?  Then try one of these four methods to fire your imagination:

Take a look at what the Top Selling products on Amazon are.

You can find out what the best-selling products in the UK are here; for Amazon worldwide, try here.  Don’t just take the easy option and try to copy or undercut people selling these items (if it’s already ‘all the rage’ then you’ve missed the boat) but try and think outside the box.  Can you come up with something that compliments those products, or enhances them in some way?  iPhone Apps and cases are a great example.  And look at all the complimentary books that surround the Lord of the Rings Trilogy, Harry Potter, the DaVinci Code, the Holy Bible….

Look at the things you do as a part of your daily routine.

Anything you do over and over again has the potential for streamlining and improvement.  You use somebody else’s million-pound business ideas every day, probably without even realising it.  Remember, somebody had to invent the toothbrush, the biro, toilet paper…..

Make a note of things you use but aren’t happy with.

There are so many Apps, gadgets & whatnot that have been created through frustration, there just isn’t the time or space here to do them justice.  Pretty much anything can be made better, faster, cheaper, bigger, smaller, prettier.  Necessity?  No, desperation is the mother of invention.  Think about what seriously ticks you off, and use that as a launch pad to come up with a million-pound business idea to fix it.

Digital products are usually the best choice.  By ‘digital’ we mean something that can be downloaded or emailed.  It can be music, video, software, an App, a written document, pictures, and so much more.  The advantages are that you don’t need to buy product in advance, store unsold product, worry about postage costs; best of all, you can fulfill demand, should your hot new product sell like hot cakes.  Create your own digital product, or hire someone to do it for you.  We at Third Millennium Man like the idea of creating new Apps for phones.  You can outsource the actual creation of your App, to your design brief, for next to nothing if you know where to look (examples are SEO Clerks and Fiverr though there are loads more to choose from, at varying prices and varying qualities).  You’ll have to pay the Google marketplace and iTunes fees yourself though.

Read THIS book.


Don’t just wait for the good idea to materialise and slap you in the face; read this book, and develop the technique to get great business idea after great business idea.  It’s less than a fiver – yes, I said a fiver – and it could be all that stands between you and your business fortune.

It’s one of our recommended reads here at Third Millennium Man and we’ve even made it easy for you to click the link and get your copy.  Although we’d strongly recommend buying the printed version (for convenience, easy reference, and the ease of make notes in the margin) you can still buy the Kindle version if you’re hell-bent on getting wheels turning this afternoon.  What are you waiting for?  Order it already…



Step 2: Find £1,000,000 worth of potential customers.

So you’ve found what you think could be a great business idea?  Congratulations.  Here is the next stage where we find out if there are enough people out there who might want to buy your product.  We want to make sure that the market we’re hoping to break into isn’t shrinking, and we want to make sure it does OK when we compare it with similar markets.

The best tools you can use for this are Google Trends and Google Insights, which are both completely free of charge (note: you’ll need to sign up to use Google Insights).  Their purpose is to help you evaluate the growth potential of your target market.

Some advocate using Facebook ads but bear in mind that any campaign is going to cost you money to run.  It has its uses, but that will come much later on in Stage 4.

An example.

Those Google tools look a bit daunting, don’t they?  So let’s look at an example of how to use them.

My daughter is absolutely mad about Pugs.

pug dog third millennium man million-pound business idea illustration
Yeah, this kind of Pug.
They don’t really do much for me to be honest, but she would absolutely love it if I were to create a business that sold an item online that would be of interest to Pug owners.

The following is how I would use Google Trends and Google Insights to see if there are enough Pug-loving customers around who might like to buy my product online.

Search Google Trends for the term “Pug” and other similar words such as “poodle” and “dogs” as a direct comparison. You can see the results here.

We can see that the word “pug” has a decent search volume (though less than the generic “dogs”), and roughly on a par with “poodle”. By using different timescales, we can observe that online interest, according to Google, has been quite stable over a considerable length of time. We can also see which countries love Pugs the most, meaning we know which countries to target our product at.

Double-check on Google Insights, if you have an account.

Whilst Google Trends can tell you a lot of really useful, detailed information; how many Google searches have been made on a subject, where they originated from, when they were made, side-by-side comparisons with other searches; Google Insights gives a slightly deeper level of detail. It can even identify what people were actually searching for (news, gossip, images, shopping, that sort of thing) so it’s down to you to decide if it’s worth having an account with them for this purpose or not.

Look at the total number of people available on Facebook for dogs, in Google Insights. At 9.24 million Facebook users, it’s looking good. But what about Pugs?

The results are staggering.


Just look at the Facebook Groups: just one picked from the top of the list, Pugs Are Us, has over half a million members, and there are loads more Groups than just this one.

You can also see if there is a larger website that you can climb on board.  Paypal did this with eBay; AirBnb is doing it with Craigslist home listings; AppSumo pays to advertise its wares to over 100 million LinkedIn users.

It could be as simple as listing your product on eBay.  If you can find a comparable site with a large number of potential customers, and you can buy advertising space, you’ll be ready for action in no time.



money business idea million pounds third millennium man

Step 3: Assess your customer’s value.

Once you’ve found your idea and a big pool of potential customers, you’ll need to calculate the value of those customers to you.  For our example above, we’ll need to estimate how much a Pug dog owner (i.e. our customer) is already spending on Pugs.  This will help us determine the likelihood of them actually buying our product, and will also help with pricing.  Here’s how we do that:

  1. Find out how much it costs, on average, to buy a Pug. My daughter absolutely loves Pugs for some reason, so I’m reminded of the base cost every Christmas and birthday, which is around £1,000.
  2. See how much it costs to maintain and feed a Pug each year (i.e. recurring costs). According to the experts, that’s going to be £626-£1,136. That’s an average of £881.
  3. Look up their life expectancy, which in our case is 12 – 15 years. In other words, that’s the number of times a Pug owner will have to pay those recurring costs. The average is 13½ years.

Therefore, a Pug’s average total cost of ownership is:

£1,000 + (13.5 x £881) = £12,823.50

To me, that seems a lot for a hair-dropping turd-machine that ruins your best slippers.  But there you go. I’m just not a dog person.

In any case, these owners are already committing to spend a LOT of money on their dogs (i.e. they are valuable) and probably value the dogs in many other ways too.  After splashing out a grand on buying the mutt, plus an average of £70 each month on keeping it alive and healthy, spending £35 on a jaw-droppingly good product that could help them train their Pug – or save money, or create a better relationship between them, keep them healthier for longer, etc. – doesn’t seem to be that bad a proposition.  Of course, the product doesn’t have to cost £35, but we now have some kind of a direction, and maybe a little wiggle-room on the pricing.

Now we need to utilize the TAM formula (the Total Available Market formula), which will help us see our product’s potential to generate a million pounds in sales.

Here’s the TAM formula for estimating your idea’s potential:

(Number of available customers) x (Value of each customer) = TAM

If TAM is greater than £1,000,000, then you can start your business.

Let’s plug in some basic numbers to see the TAM for our Pug product:

(1,000,000 available customers, from Step 3) x (£35 product) = £35,000,000

Congratulations folks.  We’ve made it.


Before we get too excited, the reality is that you are NEVER going to reach 100% market penetration. But please bear in mind the following:

  1. This is only through Facebook traffic (in other words, we’re only looking at reaching out to facebook users right now).  Once this ball is rolling, there are other cards to play, such as Twitter, Google+, Pinterest, Snapchat
  2. This does not include the 20,000,000+ monthly Google searches for “pugs”.
  3. This is only for one breed of dog.  If you find success with Pugs, you can easily repeat the process many times with other supposedly cute little dog breeds.  Just as long as I don’t have to touch one.
  4. This is only for one product.  It’s far easier to sell to an existing customer than it is to acquire new ones, so once we’ve built up a decent customer base, we can make even more products to sell to them.  Experts in this game will already have a second, third, and fourth product waiting in the wings.

The reality of it is that at this stage it looks as if we have found our million-pound business idea.

Gentlemen, it is time to bring in the big guns. Let’s invest a few quid now, and check, once and for all, that our idea IS going to work. Deep breaths now…

Step 4: Validate your idea.

So pinch yourself.  So far, you’ve come up with a really cool business idea.  We’ve checked that there IS a market for it.  We are so close to actually achieving our goal now.

But there’s still one last hurdle to jump.  It’s time to find out whether people are actually going to spend their money on your product.  In other words, we need to prove that your business idea is truly commercially viable.

This step is absolutely crucial.  All your hopes, dreams and ambitions depend upon getting this right.  A lot of your ideas will seem great down on paper, but you’ll never know if they’re going to bring in the money until you actually test your target market’s willingness to pay.

We have to make a few small, calculated gambles.  We need to spend just a little money in order to test and validate your business idea.  In other words, we’re going to do a trail run.  This investment is absolutely essential for saving time and money in the long term, which will ultimately allow you to test as many of your ideas as possible and collate your results in a meaningful way so that you can interpret them and find out what works and what doesn’t.

Before you start panicking from the use of the word ‘gamble’ let me just explain my choice of terminology.  We’ve done a lot of work so far to make sure things are working in our favour.  Spending this money on some tests – maybe a few hundred pounds, certainly less than a grand, depending upon how many tests you run – will go a long way to ensuring larger sums are not wasted by just diving in with both feet.  Think about it; you’re bringing a potential million-pound business idea to market, for the outlay of a few hundred pounds.  There aren’t that many investments that can bring about such returns, or where you don’t actually invest any money at all until you’re this far down the line.

Here are a couple of the methods the professionals use for rapidly validating whether people will buy your product or not:

Advertise your product on eBay.

Obviously, you can’t take anyone’s money.  You’ll have to cancel any auctions you’re running at the last minute, and pay any eBay fees you incur (likely to be pennies).  On the flip side, you can run a range of experiments over time, seeing what Sales Message wording works and what doesn’t.  You’ve already got excellent traffic (thank you eBay) so that side of things is already done for you.  Look at the number of bids you get rather than Watchers.  Watchers aren’t spending any money.  You’ll also get a handle on pricing, and of course see what other people are selling.

Drive traffic to a basic sales page.

This is the method that’s been tried most of all by successful Internet Start-ups.  It seems like a lot of work the first time that you do it, but it’s easily repeatable the more times that you repeat the task.  It gives you cast-iron, dependable results upon which to base your decisions.

All you need to do is set up an attractive sales page using WordPress, create a few well-worded adverts to run on Google and/or Facebook, and then evaluate your conversion rate for ad-clicks and collecting email addresses.

You are not looking for people to buy; you are not actually in a position where you can start taking money from people yet.  You are simply determining interest and gathering data.

Okay, a little more detail.  You can set up a WordPress website in a few minutes, free of charge (though if you’ve been down this road before, you might like to buy a domain and set up a professional-looking, bona fide website).  Upload a template, write your sales pitch, and get it out there.  There’s your sales page.

First, let’s take a look at Facebook advertising. £100 can get you around 100,000 people seeing the advert you’ve just created; expect something like 80 of them to visit your site and possibly leave you their email address.

Google Adwords works in a different way. Once again there isn’t really the space to go into this in any real depth, but here are the basics to using CPC and CRM to make you million-pound business idea work.

  • CPC stands for ‘cost per click’.
  • CPM means ‘cost per impression’.

Let me explain the difference. Let’s say I set up a simple Ad with very generic targeting.

This advert will be designed to target users:

  • Who are USA residents (I’ve already decided on a digital product, so geography isn’t an issue)
  • Aged 18 and over
  • Who are not already connected to my company’s website or my company’s Facebook page.

With CPC a lot of people MIGHT see it, depending on the amount of my bid (the lower the bid, the less likely my Ad will be to feature in Google search results). Google charges me every time somebody clicks on my Ad. Let’s say my bid is £4 per click; my 80 website visitors (who have clicked my Ad) will have cost me £320 (yes you can place a limit on it).

Now let’s look at CPM. If M is the roman numeral for 1000, then the letters stand for ‘Cost Per 1000’ meaning how much you pay for your advert to appear 1000 times. With CPM I bid for 1000 people to see my advert.  At current levels, I’d bid between 24p and 45p per thousand.  So my 100,000 Ad impressions will cost me £24 – £45.  Assuming I’ve taken the trouble to create a decent advert and have a suitable website, a 0.08% conversion rate giving me 80 website visitors isn’t unreasonable.

Of course this is a simple example I’ve created on the spot.  What I actually do is to target specific terms and keywords, with the intention of keeping my Conversion Rate or Click Through Rate (depending upon which one you use) higher, and my cost-per-sale lower.  That way, I’m only paying for quality traffic.  I’d also experiment with different wording on the Ads, bid amounts, and even website colour schemes.  When it’s 100% right, you have a payment method lined up, and your product is absolutely ready to take to market, you can dive in with both feet.

If you’re serious about this, it will be absolutely worth your while to research CPA Marketing. Entire courses, a wealth of YouTube videos, and countless books are easily available for you, allowing you to get a better grasp of how this whole Online Marketing thing works.  Study up – you can earn some serious money through this business method.

million-pound business idea third millennium man

Email 100 people you know who would want to buy your ‘product’, and ask them to send their payment via Paypal.

Yes, I know. It sounds crazy. But all you are doing is seeing what the response will be. If a few of them send payment, great!  You now have validation and can build the product and send it to them (or you can refund your friends’ money and buy them all beers for playing along).  If they don’t bite, figure out why they aren’t interested.

Remember, the goal is to get validation for your million-pound business idea, not to lose your friends or your LinkedIn contacts.

million-pound business idea dollar plan
We know what we’d spend our million-pound business proceeds on.

Your million-pound business idea is now ready for take-off.


Now, one of three things is going to happen.

Either your million-pound business idea is going to bomb.  It doesn’t make any money at all.  In which case, you’ve lost a few hundred quid maybe, some time, but learned a heck of a lot.  Our advice would be to check things back, and see where you went wrong.

Your million-pound business could take off like a rocket.  Well done.  Now you’ve crossed the buying threshold with a huge number of people, line up a range of subsequent, complimentary products they also need.  Get ’em while they’re hot.

The most likely scenario is that your million-pound business works, but isn’t generating a million pounds.  There’s enough orders coming in to keep you interested, but the holiday home salesman is going to have to wait for your order a little bit longer.

If this is the case, DON’T PANIC.  All you have to do is a little fine-tuning.

Go back to basics.  Something isn’t quite there; it could be your Sales Message, it could be your website.  It could be that your price is too high, maybe even too low for folks to take seriously.  Maybe it’s your Facebook Ads that need reworking, or your Google Adwords needs a tweak.  Whatever can be measured, can be managed, so now’s the time to slip into ‘fine-tuning’ mode and run a few more experiments.  Do some A/B testing to find out what works and what doesn’t.  You’ve come this far, so keep going.  You’ll get it eventually.

So now you’ve got your million-pound business under way, and it’s earning you a fortune.  You’ve quit your job.  What do you do next?

Start all over again and have TWO million-pound business ideas running!  Only this time, you know how to do it better…

THANK YOU for reading – we hope you have enjoyed this extract from our Third Millennium Man course.  We’ve got a load more up our sleeves, which compliments everything you’ve learned here, making your million-pound business more efficient, less time-consuming, more profitable, and more fun.  If you’d like to know more, please use the Contact page to register your interest, so we can let you know when the course comes out, what format it will take, that kind of thing.  You’re under NO OBLIGATION to buy it!

Got an opinion on what you’ve read here?  Why not leave a comment in the box below, and share the joy.  Constructive comments only please gents, and no spamming!


inspiration coolest guy inspired third millennium man men greatness

The SIX COOLEST GUYS we are proud to know personally.

Okay gentlemen, we’re all friends here.  So I’d like to take this opportunity to introduce a few people.  We at Third Millennium Man know these people personally, and we find them to be quite interesting role models.  In fact, we’d go as far as to suggest that these guys are some of the coolest guys we know.


Not that kind of 'coolest guy'.
Not that kind of ‘coolest guy’.


How do you define ‘coolest guys’?

An interesting question.  For the purposes of this article, we like to think of these men as genuine role-models.  We find them to be really inspiring people. They are all great guys, but they all have a particular story to tell.

When Roger Bannister ran a mile in under four minutes, it took the world by storm. Since then, many athletes have run a mile in under four minutes. Breaking new ground is always hard; once something has been done, it is far easier to replicate. Following in somebody’s footsteps is a great way to start any journey, even if you decide to change course at some point.

This brings us, in a roundabout way, to the point of this article.

We at Third Millennium Man are not suggesting for one minute that you become a carbon-copy of any of our ‘coolest guys’. The whole idea is to show you a few illustrations of what can be done. Greatness can be achieved. Quality of life is within your grasp.

That’s the whole concept of Third Millennium Man by the way. We want to bring you the tools, the info, that you need to make that difference.

So what better way, than to give you a few high-quality examples of what can be done? What real people, just like you and I, are doing right now (with one tragic exception).

Just to make things absolutely clear, these are real people. This is not a fictional article. None of our ‘coolest guys’ actually know that Third Millennium Man is writing this piece, and so we will not be mentioning any names. In fact, some of the details have been, erm, seasonally adjusted to protect their identities. The names are NOT important, in any case; what is important to take away from this post is that excellence, success, happiness and quality can be achieved. It is within your grasp.

So please make yourselves comfortable, whilst we introduce you to a few of our friends…


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The coolest lifestyle.

The first of our six coolest guys used to work in retail. Trust me, he hated it. He worked in a Building Society branch, which was more or less just selling Savings Accounts, Insurance Policies and such. He used to work in an electrical retail outlet, and didn’t much like that either.

It was the pressure that he didn’t like. He wasn’t a natural salesman. He could quite happily talk to people, he could chat with them comfortably on pretty much any subject – including the product they had come in to look at. It was just the ‘arm-twisting’ as he calls it, that he was uncomfortable with. He didn’t like doing it. If someone clearly didn’t want to buy something, he wouldn’t – indeed, couldn’t – bring himself to try and persuade them otherwise.

Our opinion? He’s just too nice a guy to make it as a cutthroat Salesman.

So what happened to this mediocre salesman? Why is he included as one of our Coolest Guys?

Our friend decided that he wasn’t happy following this particular trade, so he learned another. He went to Evening Classes (that would be ‘nightschool’ to our readers outside the United Kingdom) and learned to cut hair. He trained to be a Barber.

To cut a long story short (and we’re sure there’s a barber’s joke in there somewhere) our friend now owns his own Barbershop. In grey old England? No, he’s on the Mediterranean Coast of Spain. Apparently, Spanish hair needs cutting too.

Down on the Costa Brava are many areas where, except for the highly agreeable weather, you’d think you were in the United Kingdom. Walking around, you hear more English accents than Spanish, and see many high-street names that you are actually surprised to see in another country. These places aren’t actually ‘Spanish’ but boast the highest British expat communities in the world.

This is where he lives. This is where he cuts hair. He owns the barbershop outright. It’s air conditioned, and is just the way you’d imagine a traditional barbershop to look. From the chrome and leather chairs that pump up and down with your foot, to the mirrors, to the sports memorabilia decorating the walls and the bottles and jars of manly stuff that he sells, you’d think you were in London. Until somebody walks in and lets the heat in, anyway. There’s even the customary red-and-white pole outside. Come in and take a seat; help yourself to a coffee from the machine, and grab one of the newspapers he has delivered daily, and take a seat while you wait. No appointment necessary.

Why is this so good? Because our friend does all of this entirely on his own terms.

He generally opens up the shop before it gets hot. That means around seven o’clock in the morning sometimes, and there are usually a small handful of people waiting for him when he arrives. With a steady flow of regular customers, he’s able to pace himself and offer dry cuts, wet cuts, and shaves at reasonable prices. Later in the morning he stops letting people join the queue. Why?

Because he closes a little after midday. “Mornings are for working” he told us, last time we were there for a shave, trim and a facial, “afternoons are for the beach. Maybe the bar.” Heck, why not? If you earn enough money in the morning, why not spend the afternoon in the sun? Checking out the hot girls in bikinis, with a drink in your hand…

He’s earned enough to own the shop outright. And to own his own impressive villa, with a pool, a citrus orchard and an olive grove; with views of the sea, and the mountains in the distance. He’s invested in some local businesses, with an interest in several bars and restaurants. He rides to work on a scooter, saving the car for the odd occasion. His social circle includes a local fisherman who is happy to swap a fresh (meaning, still wet from the sea) tuna for some tomatoes or a bottle of olive oil. We love being invited to one of his barbeques…

Our friend believes his good fortune should be passed on, which he does by offering positions to young trainees and helping them become established. Partly down to his altruism, though we secretly suspect he’s well aware of the marketing potential of employing beautiful señoritas to cut men’s hair.

So next time you’re slogging away at your desk, or rueing your 48-hour week, just remember; there IS another way, maybe a better way, to earn a living. Our advice is to keep looking.


 builder tools resourceful inspiration coolest guys third millennium man men modern

The coolest Mr Resourceful.

The second of our six coolest guys is a retired builder. That isn’t to say that he’s of retirement age; it just means that he doesn’t need to work anymore.

Our friend used to do bits and pieces for people. You know the kind of thing; the typical mix of bathrooms, kitchens, extensions and garages that provide standard fare for the building trade. He also used to buy patches of land at auction – back before everybody watching Daytime TV caught on to doing it – and build homes on them. Some he would sell; others he would let out to tenants. The biggest plot of land he bought, he built his own house on; a grand six-bedroomed property surrounded by enough land to guarantee privacy. Over the course of a couple of decades, he accumulated a small fortune.

Impressive enough. But that alone isn’t the reason why he’s one of our six coolest guys.

Our builder was taking a break from work, visiting his daughter in Australia. Taking a few months out of the loop, to meet his new grandson. Whilst he was out there, he suffered a heart attack. Which kind of spoiled things a bit.

Upon his return, he decided he’d had enough of working. Building things is pretty hard work when it comes down to it, and he decided, on the advice of his doctor, to take things easy from now on.

The first thing he did was to bisect his garden. Nobody needs a lawn the size of a soccer pitch (well, maybe soccer players might do) but he put a high wooden fence across it, still keeping a generous portion of ground for himself but cutting off several acres of excess.

He sold that excess portion of his garden to another builder. Yes there are people the other side of that fence now, but you’d never know it. Especially with all the tall conifers that have been planted to hide the fence. He never told us, but we suspect he received a generous six, possibly seven, figure sum for that land.

Still nothing remarkable about that. We can probably name another dozen or so guys who have done exactly the same. What gets our ex-builder friend his ‘coolest guy’ status is how he busies himself nowadays.

Still having the creative spirit of a builder, he decided that he needed somewhere to work. So he built what he calls ‘the Shed’. Only it’s not a shed. It’s a huge, two-story double garage, quite near his house. It’s big enough to keep all his vehicles in; he also does all his woodwork upstairs, using a winch to transport bits up and down through a trap door, and he uses the downstairs to do all his metalwork – welding and so on – and to maintain his vehicles over the service pit.

Several months passed between the last time I saw him and the next time. In that period, somebody had given him a car; an elderly MOT failure that wasn’t allowed on the road any more. Only he didn’t need a car. He needed a tractor. So he made a tractor, out of the car.

The conifers along the eastern side of his garden were getting tall. So tall that he could no longer get the morning light in his kitchen. So he made an attachment for his tractor, which held the trunk of a conifer in place while he cut it at ground level with a chainsaw. (After the first tree he noticed that the tractor was in danger of tipping over. So he took the tractor back into the shed, where it emerged a few days later with the engine lump at the rear, not at the front). Before long he had chopped down the entire line of tall conifers – and made a wooden fence, entirely from the trees he had just felled. It looked a professional job, and indeed it was. I nearly drove past the place, I didn’t recognise it.

By now, you’re getting an idea of how resourceful our friend is. We’re talking about somebody who had a tenant leave one of his properties, leaving behind a set of bunk beds which they couldn’t take with them. Our friend took them into the shed, and made them into new bespoke kitchen units. Somebody gave him some wardrobes and a bed, he turned them down on his lathe and made a new galleried landing and bannister for his house.

He’s got a load of new planters around his garden. They used to be hot water tanks. He bought a load of old uPVC double-glazed units from a bankrupt company, and made some of the biggest and best quality greenhouses I’ve ever seen.

We are not talking about stuff that’s hammered together. He seems to have a magic touch, so that his handiwork always looks like he’s hired skilled professionals. His imagination, the way in which he can see something new in what he’s been given, are a true inspiration.

I saw him again recently. He proudly showed me his latest little project.

Having acquired some more uPVC units, he has now built himself a little conservatory. I say little conservatory, it actually runs along two sides of his house, and almost reaches the huge conservatory he already built just a few years ago. It looks the business, with polished granite tiles which he cut to the exact size and pattern he required. The only clue that he had done it himself? There were two doors in the conservatory leading to the outside, plus a new uPVC door he’d fitted between his kitchen and the conservatory. All three doors had letterboxes. I jokingly said that he must get a lot of post. I went back a week later, and all the letterboxes had been replaced with some smooth uPVC he’d had in the shed. You’d never know; it was the kind of quality workmanship people are prepared to pay a fortune for.

And our resourceful, creative, imaginative ex-builder friend just does stuff like this to fill his day. It’s effortless to him. Which is why he is one of the six coolest guys we know.


inspired inspirational inventor invention coolest guys third millennium man

The coolest Creator.

The third of our coolest guys that we know is just an amazing guy.

What do you do for a living? What does it say on your business card? On friend number three’s, it says ‘Inventor’.

I knew this guy’s son first. He was a bit of a strange character – into loud heavy music, weed, and borderline anorexic girls – but we got along OK. I had a nice company car, and I’d always pick him up and drive him around if I saw him hitchhiking.

One day I had a callout to repair some equipment for a small business nearby. Whilst I was there, it transpired that I was actually talking to my friend’s dad. It turned out that the apple hadn’t fallen that far from the tree, and his dad was actually a really decent guy too. We got talking about, you know, business and things, and that’s when I found out he was an Inventor. An Inventor with a tale to tell.

He had already invented a few bits and pieces. The widget inside canned beer, the grass-compacting lawnmower, and one or two other mechanical items. One day he was flying back from the USA after selling another successful invention. He was sitting next to another gentleman, and they got talking.

It turns out that the gentleman in the next seat was a European. A chap quite high up in some kind of a pharmaceutical and chemicals company. He was quite interested in our friend, and asked for his business card.

A few days later, there was a fax and a phone call from the gentleman. Would he be able to come over to Germany and discuss a particular problem they were having?

Being self-employed and always on the lookout for new business, he naturally said yes. There was palpable relief from the caller, who said that a taxi would pick him up early tomorrow morning to take him to a chartered jet which would be waiting for him. Not your typical day then.

One taxi ride, plane journey, slap-up breakfast and limousine ride later, he was in the vast office of the man he had met on the transatlantic flight. It turns out, he had a bit of a problem.

One of the spheres of interest for this company is that of livestock vaccines. The trouble is, some animals have such thick skin, that a standard hypodermic syringe tends to break in the animal, who isn’t really that keen on being injected anyway. By the time you have injected your entire herd, drove or flock, you’ve broken a boxful of syringes, injured a bunch of animals, and coated yourself in vaccine. Far from ideal. So, mister Inventor – can you help us?

Immediately, he said yes. The gentleman shook our friend’s hand, and gave him an advance cheque of £25,000.

Our friend designed the device, on a napkin, on the flight home. He spent the next few months perfecting the device and making prototypes. He bought a load of leather-soled shoes. If the device can work through the sole of a shoe, it can work through animal skin.

What the device is, what it does, I am not going to tell you. We’ve got little things like an infringement of copyright to worry about, especially if I tell you that the project was a success and they ended up paying my friend SEVENTEEN MILLION POUNDS for the rights.

He’s one of our coolest guys alright. As well as one of the richest self-made men we know. Whenever I see him (I still keep in touch with his son) I hear about what he’s working on next. It always leaves me wondering, “What can I invent? Come on brain, think of something!” He is a definition of the word ‘inspirational’.

The last time we met, he had bought some of the rights to his invention back again and had set up a new company employing fifty or so people. In this era of cross-contamination in hospitals from used syringes, he can see an opening for something new. He might well be a multi-millionaire now, but he keeps on going. He does it because he loves it.

Even now, as I’m writing this – sitting here at my computer – at the back of my mind I’m thinking, “Surely there’s something I can invent!” I find this cool guy so inspirational, maybe you’re thinking the same thing too.


 six coolest guys ever musician keyboards guitarist drummer third millennium man

The coolest Artiste.

Now, this guy. This guy really IS cool. I said at the beginning that we are not about to reveal anybody’s name. But the chances are that, if you listen to pop or rock music, you’ll have heard this guy. But, you may not have heard of him.

This fine chap didn’t really excel himself at school. He was way too busy with his musical instrument. And you know what? He actually got to be really good at it.

How good? Well, he was playing in pub bands as soon as he was legally old enough to be allowed onto the premises. He didn’t study for a ‘proper’ job at college, but went to Music College and did well there. He earned enough playing pub gigs to support himself during this time, and ended up playing his instrument for a living.

He first came onto the Third Millennium Man radar when his band was playing at a pub near us, a good twenty years or so ago. We are all musicians, and we wondered if this guy was the editor of the Techniques magazine we picked up every month, or just had the same name. Thirty seconds into the show, we knew; this man has an absolutely blistering technique with his instrument, and blows you away. Good, loud, million-notes-a-second rock and roll. And as we found out over the intervening years, a really decent, down-to-earth guy too. Top chap.

During this time, he’s backed up his magazine work with a few books and self-produced CDs which he’s recorded at his own studio. We’re not talking a home studio based on a cheap cassette tape by the way; we’re talking, state-of-the-art, digital multitrack. We’re talking about household names in music, dropping in for a visit. We’re talking about charting albums being recorded here. We’re talking about a professional studio, in his home.

He’s been involved in the design of musical instruments and their associated products. He’s got endorsement deals. He’s recently come back from the USA where a high-end instrument manufacturer made him a free one, and gave it to him. For the second time.

We went to see a well-known show in London’s west end. He was playing in, and controlling, the orchestra pit. When the show ended, they took it on the road, all over the world. He was playing, centre-stage, to packed stadiums.

All this, while remaining a thoroughly decent man, who always remembers your birthday and ‘likes’ pictures of your kids on Facebook. He’s a fellow Curry fanatic, which might be another reason we get along so well.

Why isn’t this guy famous, we often wonder. He is, without any shadow of doubt, possibly the best player of his chosen instrument in the UK right now. Maybe even the whole world.

Maybe it’s because he’s happy doing what he’s doing? Maybe it’s because he’s recently married a sweetheart of a young lady and doesn’t want celebrity status fouling things up.

In any event, this guy is a diamond. If you’ve worked out who this is, please keep it to yourself; he won’t be very happy about it, and you’d be missing the point of this entire article. The whole point of this is to show you some of the guys we know who have risen to the top of what they do. They love doing what they do. They have found their niche. And you know what? You can too. Use these guys as an inspiration, and go for it yourself.



The coolest Adventurer.

Can I just take this opportunity to remind you, we are talking about real people here, right? These guys actually do exist. I’m just saying this because the next man in our list of coolest guys we know might stretch your belief a bit. You’ve been warned.

We know this next man through his Dad and his Uncle, two very fine and upstanding gentlemen indeed. I met this young man, the next candidate on our coolest guys list, at a family barbeque to which I was also invited.

So here’s his story in a nutshell. As a young man he did the usual boyhood thing of going to Scouts, before enrolling in a Diploma in Public Services at his local Sixth-Form Centre. This to those of you who don’t know, is probably the coolest college course there is. A student gets his three ‘A’ level equivalents to access University (which are three pretty heavyweight subjects such as Law, English Language, History) as well as the ECDL qualification (a piece of paper that says you can use Microsoft Office to a high standard). Fairly run off the mill; but as it’s the ‘public services’ our Adventurer also got to go on exercise with the Army, on board a real Aircraft Carrier, offshore with the RNLI lifeboats, plus a load of other fun things like abseiling, rock climbing, canoeing and basic wilderness survival. Yeah, it beats a two-year diploma in a sterile old classroom, doesn’t it…

After that it got even better. He joined Sandhurst Academy to become an Officer in the British Army. That was the plan, anyway. Because it was while he was being assessed at Sandhurst that they noticed for the first time his great propensity for languages.

Skip forward a few years, and we have a young man with a chestful of medals from the Afghanistan conflict. He’s one of the team that snuck way behind enemy lines to converse in secret with Tribal elders, with only a crack team of SAS elite guys to protect him.

He showed me and his father and uncle some of the footage from his Helmet Camera on his laptop. Not that much to see (it was under the cover of night) except for the odd massive bang and flash here and there, with the sound of machine gun fire and desperate voices coming from all sides. Not your average ‘what I did on my holidays’ video. The bit that sticks in my mind was the SAS Commander shouting “Just checking for survivors, Sir!” to him; then sporadic gunfire; then “No survivors. Sir! Move on!” Rather them than me. God bless our soldiers, is all I can say.

He gets sent all over the place. He’s parachuted in to Africa and the Middle East to consult with inaccessible leaders. When he’s not doing stuff like that, he gets to go sailing with his SAS mates, or skiing across Antarctica with the Coldstream Guards, or fencing or shooting or playing polo with royalty. He’s got the best photo album I’ve ever seen, and I’ve seen quite a few. The jungle, the desert, the packed cities of the Far East; he goes all over the place. What a life….

Last time we met, he was a little perplexed though. He earns really good money as an Army Captain (somewhere around £40,000 – £60,000 we’d guess) which is a lot as a 25 year-old. The thing is, he’s been invited to work for Government Intelligence (think along the lines of James Bond) for a heck of a lot more money. He’d retire before middle age as an extremely wealthy man. It would mean an end to all the Army high-jinks though; nowhere near as much adventure. If it was you, what would you choose?

I have no idea how the story ended. I heard that he still hadn’t made his mind up, but that was some months ago. But what a heck of a choice – all the money you’d ever need, or all the adventure you’d ever need.  What an excellent dilemma!

I have my suspicions that he’s going to stay in the Army, but get promoted yet again. He’s too good for them to lose, I suppose. All I know is that he’s at home right now. And home happens to be in South America with his gorgeous girlfriend and their two kids.

By the way, his age isn’t a misprint. He is twenty-five years old. And deserves to be one of our six coolest guys. Don’t you think?

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The coolest Explorer.

The last in our list of six coolest guys is a gentleman who happens to be no longer with us. His story as it relates to this piece remains a good one though, and he died while doing something that he loved doing. If that isn’t cool in the extreme, I don’t know what is.

Our Explorer had what we at Third Millennium Man universally agree is one of the best jobs we’ve heard about. Allow me to describe to you a typical day.

Our late friend used to write Travel Guides. The cheap paperback ‘Lonely Planet’ or ‘Rough Guide’ type of things. He’d be sitting at home, maybe in his Study, when an email would arrive from his Editor. “The guide to Malta is out of date” would say the email. “Go and revise it. Your deadline is in three months.”

So he’d pack a bag, book a ticket, and go there. And once he’s there, it’s his job to try every restaurant, visit every beach, stay in nice hotels and try every Theme Park. As it’s a business trip of course, everything is a legitimate business expense. So he gets to do all this stuff for free – while being paid, and while getting a sun tan. He’d take a nice Canon DSLR and pocket a photographer’s fee as well. Not having kids to worry about, his wife would often accompany him depending upon her own work commitments. At the end of it all he’d write it all up on his Macbook, send it all in, and be rewarded handsomely.

What would he do while in between assignments? Oh, just publish a few really good books here and there. And write a regular restaurant review column in a national broadsheet newspaper.

Did I mention his Study? It must be nice to sit at a huge antique leather-topped Partners Desk in your Study, surrounded by loads of gold discs from when you were in a band many moons ago. We at Third Millennium Man wouldn’t know what that feels like. He also used to make the best coffee ever, from this strange-looking machine that made one cup at a time, made a little bit of a mess and needed to be cleaned thoroughly after each individual brew. Labour intensive, but seriously, seriously good coffee.

Our friend’s passing is something that we are still coming to terms with at Third Millennium Man. His advice on writing, while I was learning my craft, still touches what I do, even while writing this. He was never too busy to help others. Never too important to speak with the little people. He is deservedly on our list of coolest guys. On behalf of us all at Third Millennium Man, old friend, THANK YOU.

 third millennium man coolest guys inspiration inspirational


Yes, it was a long post, wasn’t it. There’s a lot to pack in there. These six guys are like superstars to us at Third Millennium Man. Not that we are teenage girls or anything. We haven’t got posters adorning walls of these gentlemen. They have a higher purpose than that.

We believe that every man aspires, or ought to aspire, to do well. For himself. For his family. For those folks who are important to him. What do we mean by ‘do well’? That’s down to the individual. It’s down to him and whatever principles he holds dear. And we see it as our role at Third Millennium Man to assist you gentlemen as well as we can to help you along on your journey to greatness.

These six men, the six coolest guys we know, are there as a reminder. They are there as a kind of a signpost. Not so that you can follow directly in their footsteps, but to encourage you the reader to read their stories and feel inspired.

So go on – be inspired. Go on to do great, wonderful things. Brilliance awaits.

We would absolutely love to hear from anyone that’s been prodded into action by this piece of writing. Why not leave a few words in the Comments box below? Or even better, drop us a line with the Contact Us page? That would absolutely make our day – to rewrite this article, because someone that’s read this has gone on to do great, wondrous things. Suddenly we’ve got more than just six coolest guys to write about!

ten amazing books every man needs to read, by Third Millennium Man

Ten AMAZING books that every man should read.

“I came here to read about cooler stuff than BOOKS!”

Yeah, whatever.  Let’s break this down to basics, shall we?  You’re here on the Third Millennium Man website because you want to better yourself, am I right?  You want to raise your game.  Well you’re in the right place to do it.  The entire Third Millennium Man website is full of original, useful stuff to help you do that.  But here is another, revolutionary and low-cost way to bring purpose to your day; to sharpen your focus and to upload new software into that computer that sits on top of your shoulders.  You may have heard of this technique; it’s called reading books.


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You’d read more books if she was your Librarian.

Think you are wasting your time?  Well let me state something here and now.  Whatever you are doing; whatever you plan to do or aspire to do; wherever you’ve been; whatever you are interested in; somebody somewhere has written a book on that subject.  Sir Isaac Newton once said “If I have seen farther than most, it is because I have stood on the shoulders of giants”.  The following post comprises a list of TEN ways in which you can do the same.


“But reading books is boring!”

Erm, really?  Well may I just take this opportunity to get in your face, just for a minute.  Here’s a revolutionary thought for you:

If you think reading books is boring, you’re just reading the wrong stuff.

If you have a low opinion of reading, then it’s probably from your school days.  Of course, the texts they gave you at school were boring.  You read them because you had to, and you’d get into trouble if you didn’t.  It’s a rare teenager that actually appreciates the sub-plots within Shakespeare, or the motifs within classic texts.  But don’t worry; that’s not the kind of reading we’re talking about.  We are about to look at TEN incredibly useful books which are hand-selected by the Third Millennium Man team.

YES we have actually read them.

YES they do indeed have the potential to change your life.

YES we’ve included Amazon UK links to make the purchase of these amazing books nice and easy for you.

Of course when it comes to self-improvement, reading a book is only half the battle.  It’s still down to you to use than information and put your new knowledge into practice.  So with that caveat in mind, here is the first one of our AMAZING books that every man needs to, indeed has to read.



Book 1: The Business Idea Factory: A World-Class System for Creating Successful Business Ideas




There comes a point in life where you just aren’t happy with things the way they are any more.  Thinks like work just get you down.

“You know, I’d love to run my OWN business” is the common thought. “all I need is a good idea.”  We then sit there (or carry on with life as normal) and just assume that a brilliant, flawless and lucrative business idea will just burst out of the air.

Read this book, and it probably will do.

It says something about a book when it inspires you into action – before you’re even halfway through the thing.  That’s what it’s done here at Third Millennium Man, to the extent that we’ve all now purchased individual copies.  Such is the profound effect of this book.

The content is only 109 pages so it’s perfectly readable in one sitting – but you are going to want to read this book again and again, just in case you’ve missed something.  It’s that brilliant.

The techniques listed for the generation of (potentially) successful business ideas seems so basic and rudimentary, you’ll wonder why this stuff has never dawned on you before.  The techniques are enjoyable and come with the thrill of creating something.  And naturally, the techniques can be applied to situations outside the world of business.  Once you grasp it, it’ll become second nature and that’s when you take the bull by the horns and start tackling life head-on.

This inspirational, potentially life-changing book costs under a fiver.  That’s a fiver, for goodness sakes.  Less than a cheap bottle of wine.  It’s cheaper than a packet of cigarettes or fish & chips.  So what are you waiting for?  Buy it – click the link below.





Book 2: Rich Dad Poor Dad



Ah, school.  They don’t teach you in school how to balance your budget and even (gasp) actually make some money, do they?  But that algebra and stuff about oxbow lakes might come in handy one day, so thank you for that.

Forget about talking things over with that guy at your bank.  He’s interested in selling you the bank’s products because he’s on commission and has sales targets.  And what makes him the expert on money anyway?  The guy still has to work for a living, so he can’t be that good.

This book changes all that.  It stops way short of making you the Governor of the Bank of England; it doesn’t make you the City whiz-kid who makes a fortune on the Stock Market one wet afternoon.  What it does do is to impart sensible, reliable advice on money.  It tells you what financial products are what, and what they do; always a good thing.

But the bulk of the book is about the importance of financial goal-setting, and getting into good habits.  If you spend every penny of your salary each month as you count down to Pay Day, then this book is for you.

If you started 2016 in the same way as you started 2015 and 2014 – with precisely zip in the bank – then this book is for you.  It will help you knuckle down and see what’s wrong with your finances.  It’ll help you identify where you’re leaking money, and advise you on how to fix it.  So then you start saving money – and this book shows you what best to do with this excess.  Multiply that over several years (think how quickly the last five have passed!) and suddenly you’re a Third Millennium Man of means.  Congratulations.

I learned so much from this book, it’s unbelievable.  I won’t go into it all now (this post is long enough as it is) but I hope that the tiny investment required in this book pays you dividends.  Just remember, reading is only half the story; it’s down to you to implement what you’ve learned.




Book 3: The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich



The first copy of this book was brought to Third Millennium Man’s attention in digital format.  We soon bought a copy in print.  Each.

It’s quite possibly one of the best, most inspirational books we’ve ever read.

A bit of a bold statement, we agree.  So let’s just talk you through it….

In a nutshell, Tim Ferriss now owns – not ‘runs’ per se – a business that earns him enough money to do what the heck he wants, anywhere around the world.  His total involvement with this money-machine?  Around four hours each week.

The magic word is Automation.  His company advertises products online, and a customer places an order which is automatically taken care of by an Order Fulfillment Company on his behalf.  When they get low on product, their stock is automatically replenished from the manufacturer.  Any issues, any customer complaints, are dealt with by a Call Centre in India on a retainer.  So Ferriss can walk away and leave things running as they are (save from the odd emergency call from India once in a blue moon) and retain a handsome profit once everyone in the chain has been paid.

Sounds amazing, doesn’t it?  This book shows you how it was done, and how you can do it too.

The book does not give you the initial idea of what to sell (see the first of our recommended books to help you there!) which isn’t really such a bad thing as the marketplace would soon be flooded.  Also Tim’s writing style is pretty full-on; we put that down to the irrepressible, natural enthusiasm of the dear chap.  Some sections you’ll have to wade through to get to the good stuff, but it is worth it.  Oh, and it’s highly American – not really a surprise as Tim Ferriss is pure Californian – but he seems ever so keen to point out just how well traveled he is, so maybe the Third Edition might be tailored towards a world beyond the USA borders.  We can but hope.

This is one of those books where reading it isn’t enough.  It has to be acted upon to realise it’s true value.  There’s plenty of small-wins in there though, such as performance-hacks which are a doddle to implement.  The Third Millennium Man office now only checks email twice a day.  But we defy anyone to read it and NOT come away with big dreams of making this plan work for them.

Above all else, this book is a window on a world you didn’t even know about; a world where people own money-making businesses that operate automatically while they get on with life.  The rest of your life is out there waiting for you to come and claim it.  For less than ten quid.

Click on the link below and buy it.  It could be the most important book you buy this year.





Book 4: A Short History Of Nearly Everything



One of the subjects which fascinates us at Third Millennium Man is ‘social interaction’.  Or, to put it plainly, the way in which people communicate with each other, how they relate to one another, and how they assimilate into some sort of social order with the top guys at the top and the lesser guys beneath.  We at Third Millennium Man make it our mission to provide you the reader with the tools you need to get to the top of that pile.

I mention this because of a dinner party I went to recently.  There were many learned and distinguished gentlemen there, and the conversation carried across a wide range of stimulating topics.  I was left with a sense however of the social order of the group; it was the scientists among us who were able to display their knowledge, their mental agility more so than anybody else.  The scientists could discuss finance with the business men and the money men, but held the group in silent, spellbound awe on matters of science, from GM crops to astronomy to psychology.  There was no doubt who was top of the social order that night.

So how can a Third Millennium Man raise his game?  By reading, and reading well.  Which brings us, by way of a lengthy introduction, to this book.

Forget those turgid, dense science-books they made you read in school.  They were written by scientists.  This book, you’ll be pleased to know, was written by a writer.  And it shows.  The content is in delicious plain English.  Bill Bryson has studied what must have been a floor-to-ceiling stack of science books, met with scientists, traveled to all different places, and has written it all down in (possibly) the simplest and easiest to follow format we at Third Millennium Man have seen in a long while.

What you’re left with is an overview of various scientific fields – Astronomy, Geology, Paleontology, amongst a bunch of others – showing where a particular field of science is, how it got there, and what the future may or may not hold.  Yes it might be heavy going in one or two places; you’re welcome to pick up his source material anytime and see if that’s any clearer.  We think Bryson does an excellent job of explaining super-complex notions in everyday English, and that’s what makes this book a worthy addition to every Third Millennium Man’s bookshelf.

We have one tiny niggle about this book, and that is the lack of a Further Reading section.  It’s so well written and nurtures a genuine interest in various scientific fields, that we felt we wanted to know a lot more.  A small list of recommended follow-up reading would have been the icing on what is already one heck of a cake.  The fact that such strong interest has been stirred anyway is testament to the quality of the writing and the value of this book.  Bryson has successfully breathed colour into some grey, dreary subjects.  The lack of such a list takes nothing away from the book, it’s just us being too lazy to find these things out for ourselves.

Ignoring our petty criticism, this book is an amazing read and provides an easy way for any Third Millennium Man to expand the depth and breadth of his knowledge.  You’re unlikely to pick up women in pubs purely on the strength of this book (although that depends on which pub I suppose) but you’ll benefit in so many other ways.  Don’t be put off by the size – well over 600 pages – there’s a lot of excellent stuff in there.  At this price, it’s a steal.



Book 5: The 48 Laws Of Power (The Robert Greene Collection)



This book is killer.  It’s a serious game-changer for the heavyweight Third Millennium Man, by which we mean that this book ain’t for everyone.  Some will be offended by the very notion that this book even exists.

Think about this for a second.  This is, we’ve heard, the most requested book in US Prison libraries.  Read into that whatever you wish.

That is not, nor is it intended to be, any comment upon the Author.  We think Robert Greene’s work (other books as well as this one, which comprise the ‘collection’) are original works of historically-based psychology and analysis.  He’s worked hard, and presented something that’s breathtakingly brilliant.  They are really good books; well researched, well written and presented.

This book analyses the actions and motives of real people in history, with the emphasis on how those people created, harnessed, or in some cases lost or destroyed, their power.  Each chapter contains detail, plus a synopsis, plus instruction regarding a particular Law.

If you’re a people-person or an anthropologist who enjoys reading books about the inner workings of the mind, then this is for you.  If you have an eye on your Third Millennium Man career ladder and you’re determined to get to the top whatever the cost, then this book is definitely for you.  Buy it and study it over and over.  Make notes, read the notes daily, and then read the book again.  It’s that compelling.

We’d go as far as to say success is (more or less) guaranteed if you act upon the contents of this book.

Like we said at the start though, this book isn’t for everyone.  If you’d prefer to forgo the negative side of personal success in favour of just being a nice guy, then this volume isn’t going to be of much interest.


Book 6: The Game



We’re guessing that you’ve heard of this book before.  Just in case you haven’t – you need to.  You won’t ever have read anything quite like this.

Okay, imagine this.

Imagine if, say, you had the power to walk up to a woman, any woman, and charm the pants off her.  It doesn’t matter if she’s in a group, it doesn’t matter if she’s with her fiancé (note: on her Wedding Day might be a bit of a stretch).  Imagine if, a few minutes after she catches you eye, you’ve got her phone number and she’s keen for you to call.  Or if she’s leaving, five minutes after meeting you, on your arm and heading back to yours for a night of passionate sex.  The most gorgeous woman in the whole place, and she’s all over you.  Seem a bit pie-in-the-sky?

The Game is about a bunch of guys who can do exactly that.  This stuff is actually happening.  Neil Strauss tells the true story of how he joined such a group and got to the top.  By way of applied psychology, technique, and sheer bravery (to overcome “approach anxiety”) he and several others did what the rest of us just dream about.  They set themselves challenges; bedding celebrities, porn stars, street-walkers (for free); setting themselves speed challenges; the most girls at one time (so a ‘threesome’ is your fantasy, is it?  You lightweight….).

While you have to read between the lines a bit to unearth bits and pieces you can actually apply and use yourself, it is still an entertaining, thought-provoking read.  And although the book is written in the first-person and limited to a purely heterosexual perspective, there is plenty here of interest to our gay brethren who are also looking to raise their game.

This book does NOT tell you everything you need to know.  You won’t buy it Monday, finish it by Thursday, and have the kind of Friday night you’re imagining right now this very instant.  There’s a lot more to building Game, as you’d imagine.  Consider this book as a primer, with the more in-depth stuff to follow.

You will never look at the dating scene, or even relationships in general, the same way again once you’ve read this.  It will change your perspective forever.





Book 7: Sperm Wars: Infidelity, Sexual Conflict, and Other Bedroom Battles


So you might have already read the last book.  You might have even pursued things a little further, and you’ve now got serious game.  Congratulations.  You’re now able to deal with things as they are.

This book, written by a leading scientist in the field, tells you why things are the way they are.

We all know women, right?  And some men too.  Why are they the way they are?  Why do some people cheat on their partners so readily?  Why are some people happier / more content than others?  Why are people…….you know…….like THAT?

This book goes some way to unraveling the mysteries.  It gets beyond the pure Freudian psychology and looks instead at the biology of what makes us who we are.  It looks at traits people have and explains the unconscious, biological reasons behind them.  It even identifies some of these characteristics among our fellow mammals (or even further into the animal kingdom).

This book is absolutely fascinating.  Yes it can be hard going in places – we believe it wouldn’t be such a worthwhile read if it was dumbed down and made easier to follow.  It’s written with the layman in mind.  Stick with it; it will all make sense.

Buy this book and read it while the previous in our Books List is still fresh in your memory.  It’s entertaining, revealing, and goes a long way to explaining the nutters in your world.




Book 8:How to Win Friends and Influence People



There’s a pretty good chance that you’ve already heard of this one. Some of you may have already read it. It is, by far and away, the most famous of the ten books on our Third Millennium Man list.

It’s been reprinted many times. It’s been translated into many different languages. And it still keeps selling. Why?

Because it really IS that good. I don’t care what self-improvement material you’ve read before; this one is the Daddy.

If you’ve never heard of this book, then you must have spent the last twenty years living in a cave.  On Jupiter.  With your eyes firmly closed and your fingers in your ears.  It’s one of the most popular self-improvement books ever.

It goes beyond what it promises in the title.  It’s a lesson in self-restraint.  It’s a lesson in how to get along with people.  You have to share this planet with so many others, so why not at least try to get along?  This book teaches you a basic methodology for doing just that.  In your quest to become a Third Millennium Man, this book teaches you the basics. It provides a masterclass in behaving yourself.

Buy a hardback copy.  Read it once a month.  Buy several copies, and pass them around.  Give them away as presents at Christmas.  Give a copy to your kids; they are the adults of tomorrow after all, and this book will go a long way to helping them become what you’ve been wishing for them all along.






Book 9: The Art of Learning: An Inner Journey to Optimal Performance by Waitzkin, Josh Reprint Edition (2008)



One of our lesser-known books, this one.  But we believe it’s as worthy an investment as any of the other books.  Buy it, give it a chance.  You’ll love it.

Josh Waitzkin started life ordinarily enough, but soon went on to become a chess prodigy.  And along the way, he evolved a whole new learning methodology.  This is your chance to pick up that methodology, and improve pretty much any area of your life you care to choose.

This book would be of the greatest value to students, undergraduates, or those taking their first career steps.  You’ve got a steep hill ahead of you – this book ought to make things a little easier.  Of course, anyone can benefit from it – imagine being able to learn languages within weeks, or mastering a work-related skill in no time at all.  Self improvement in all areas is the essence of being a Third Millennium Man and you will have mastered it.  Good show.

Buy this book, apply it, and then play with what you’ve learned.  Go ahead and see how quickly you can learn Italian (note: you only need 2,000 words for 95% comprehension).  Or coding.  Or the works of Shakespeare.  Or the other nine books on this list.

This book is another one which has the potential to change your entire life for the better.  At this price, it would be a real shame not to.




Book 10: Off the Cuff: The Essential Style Guide for Men and the Women Who Love Them


So we’ve decided to make the last one of our books into a bit of a surprise for you. So far we’ve looked at books from which you will prosper, be more creative, and get laid a lot (caveat: IF you act upon what you’ve learned).

This book breaks away from all that.  This book completes the Third Millennium Man picture.  It deals with the outside bit of you.  That’s the bit that the world sees first.  So we’ve adjusted our focus from how a Third Millennium Man relates with the world, to how the world relates with him.

You may know the author from the TV show “Queer eye for the straight guy“.  And he knows more about how to present yourself in a favourable way than anybody else we can think of.

Carson Kressley reminds me of a young man I know who works in an upmarket Gentleman’s Outfitters.  When I’m in the market for a new suit, I go and see him first.  This young man is one of the campest boys I know, but what he doesn’t understand about suits, isn’t worth knowing.  I pick his brains, then shop somewhere cheaper.  Here’s your chance to pick the author’s brains – and he is indeed an authority on the subject – and make something of the way you look.

His advice works at any age, and isn’t necessarily that expensive to follow.  He does camp it up a bit, which as a writing style may not be to everyone’s taste.  But it does not detract from the valuable information inside.  In a sea of books on the subject (and some at incredibly high prices). this is the one Third Millennium man recommends that you invest in.  We don’t know what’s happened to the price, by the way; our advice is to BUY IT before Amazon realise their mistake.

Buy this book, and read it before you go shopping.  Don’t forget to give all your old clothing to a worthy cause!



In Conclusion.

Do you still reckon that reading books is boring?  Shame on you.  You are missing ten fantastic opportunities to seriously change your life for the better.  Your career, your social status, your love life will all improve by applying what you’ve learned in these books.

We’ve included Amazon UK links to these books for your convenience.  These prices, even if you buy them new, are offered by Amazon at a serious discount (even more if you buy secondhand) over the recommended price.  Click on the links, add them to your Basket and buy several at once.  You’ll save on the postage & packing costs too.

Have you read these books?  Did they make a big difference?  Do you have a comment, or a recommendation you’d like to offer your fellow Third Millennium Men?  Please FEEL FREE to add a comment in the box below.  We are genuinely interested in what you have to say (positive feedback is always welcome!).


Happy reading!